The person that I knew is a former oil & gas services field engineer in Baker Hughes and currently serves as Kuwait Country Head at a leading Oil and Gas service company, after having worked over 12 years in the oil & gas industry, he realized that his life’s passion is in food and beverages.

He then traded his official Dishdasha (middle eastern official suits for men) and Gutra (head scarf) after working hours and weekends to a baker’s uniform and found culinary success in doing something that he loves – baking/cooking, frozen dessert, cookies, brownies and cheesecakes. But he comes not from a long line of cooks.

The fine skills in food preparation were learned from his mother who is renowned for her distinctive Kuwaiti dishes which she cooks for family and friends.

Book’s Title : From Products To Services

Written By: Laurie Young

Publisher: John Wiley & Sons

Selling Price: US$ 55

During the last 30 years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses.

Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre.

And yet, very little has been published on this profound transition. As a result, myths and idiocies abound. Some routinely claim that the ‘evolution from products through services to solutions’ is inevitable.